Case Study
Candles from the Croft
![League Spartan (1).png](https://static.wixstatic.com/media/b47c07_08b83463789d475bba21c7beb4f8d118~mv2.png/v1/crop/x_188,y_188,w_774,h_625/fill/w_169,h_137,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/League%20Spartan%20(1).png)
Founded in 2023, Candles from the Croft creates luxurious, sustainable home fragrances inspired by the Scottish Highlands. Led by Sandie Gordon, this family-run business focuses on vegan-friendly, cruelty-free products made from natural materials. Their dedication to quality and sustainability has quickly earned them recognition and awards.
![IMG-20240601-WA0010.jpg](https://static.wixstatic.com/media/b47c07_b95e2df6dcaf4e629b9d0854ba0e1260~mv2.jpg/v1/crop/x_0,y_230,w_720,h_720/fill/w_402,h_398,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/IMG-20240601-WA0010.jpg)
The Brief
Creating and maintaining a strong online presence is never easy, especially when there are so many components to consider and only so many hours in the day. Candles from the Croft reached out looking for a website makeover with the aim to improve the user-journey through web pages and drive the conversion rate.
What we did
Adapted current website to optimise user-interface with addition of new pages.
Optimised user-journey to improve shopability.
![League Spartan_edited.png](https://static.wixstatic.com/media/b47c07_17a53e91693e48e1bc9737a9b44b4e15~mv2.png/v1/crop/x_0,y_0,w_554,h_330/fill/w_307,h_183,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/League%20Spartan_edited.png)
![League Spartan_edited.png](https://static.wixstatic.com/media/b47c07_17a53e91693e48e1bc9737a9b44b4e15~mv2.png/v1/crop/x_572,y_0,w_508,h_330/fill/w_282,h_183,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/League%20Spartan_edited.png)
![IMG-20240601-WA0005.jpg](https://static.wixstatic.com/media/b47c07_640a696c32ef48778e27ef0906f1b319~mv2.jpg/v1/crop/x_0,y_206,w_1200,h_1188/fill/w_402,h_398,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/IMG-20240601-WA0005.jpg)
Testimonial
“Sean at Build Buzz created a really positive and friendly space to ensure our vision came to life. With valuable knowledge and insight continually provided to offer us the best possible service and outcome. We couldn’t be happier with how Candles from the Croft website has turned out and look forward to developing it further together as the business grows.”
Sandie Gordon, Candles from the Croft